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Social Media can be a POWERFUL author tool! (1 Viewer)

Mikeyboy_esq

Senior Member
Being active on social media is a powerful tool for authors to increase their book’s visibility and connect with potential readers. It is uncanny how often my book sales plummet whenever I unplug from the net for an extended period.

What should authors post on their social media? A common rookie mistake is to repeatedly scream, “BUY MY BOOK.” Newsflash! This is spam and no one likes it. Being too salesy is a huge turnoff to most people and it can even get you banned from some online forums or FB groups - don’t ask how I know this :icon_cheesygrin:

Instead, you should post meaningful content, including:

  • Tips from your nonfiction book,
  • Illustrations/short stories about characters in your fiction book,
  • Links to relevant articles, blogs, or memes related to topics in your book,
  • Milestones such as your first 1,000 book sales or latest book award,
  • Upcoming book signings or speaking engagements, and
  • Occasional book giveaways or price promotions.
In short, post anything that your readers will enjoy or find helpful.

Which social media should you choose? I recommend joining the platforms that are most often used by your book’s target audience. If your book helps corporate executives hone their leadership skills, sign up for LinkedIn. If your book explains DIY home décor projects, Pinterest might be the ticket. Search the internet for typical users of each social media platform and pick the ones that best match your book’s target audience.

Last, I recommend that authors consistently post on social media at least once or twice a week and interact with as many potential readers as possible. Once you establish a relationship with someone on social media, they are more likely to become one of your readers. I hope this marketing tip helps!

Social Media_pixabay 08092019.jpg
 

Ralph Rotten

Staff member
Mentor
Warning: Be careful with social media because it can become addictive, and it also may interfere with writing.
My solution to this problem is to strictly partition off my writing from SM. When I star writing at 0400-0715, there are no video games allowed, no social media, nothing that is not writing or publishing.
If you let the two overlap, then writing will lose.
 

Aquilo

WF Veterans
Warning: Be careful with social media because it can become addictive, and it also may interfere with writing.
My solution to this problem is to strictly partition off my writing from SM. When I star writing at 0400-0715, there are no video games allowed, no social media, nothing that is not writing or publishing.
If you let the two overlap, then writing will lose.

finding a balance helps, especially when it comes to marketing your work. On a release, I set a month's time frame of marketing with a novel, then no more. That mostly covers sending out ARCs/ soliciting ARCs, setting up interviews, release-day blitz, author takeovers etc. After that, the release is usually on its own, and it's back to writing.

In theory, at least!
 

Mikeyboy_esq

Senior Member
Ralph,
I never looked it like that before, but your approach is very smart. I usually just do social media activities for my books whenever I find the time (which seems to be as much time as I can throw at it lately). But instead, I really should prioritize my time better so that I'm writing/doing more productive stuff when I'm at my peak performance/feeling rested and ready to go and just do social media when I'm not at my best/already a bit tired.

As a side note... my only problem now is that I'm not sure what my next book will be about. I have been waiting on my muse all year and nothing big has hit me yet. Once I get an idea for my next book, I'll go all in and make it happen. Just seem to be in book idea limbo at the moment... so I've been using this time to give more local speeches and do more marketing of my current books. Seems to be paying off in the sense that sales of my existing books are steady/not dropping off. But I'd really rather be writing and producing more helpful nonfiction books. Guess I just need to be patient and the ideas will come.
 
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Ralph Rotten

Staff member
Mentor
I have the opposite problem: I have stories crowding each other to be next.
It would be so simple it I didn't have to work 15 months a year.


Another reason that I separate social media time is to keep it from interfering with writing time.
If you don't have sharp demarcations between writing and goofing off on Twitter, then you will not get much writing done. I have a similar problem with gaming or flying my simulator. If I did not establish some discipline, I'd be flying all the damned time. The toys in my office are more addictive than opium.

Ahh, who am I kidding. I can turn anything into an addiction. Right now I'm trying to manage my news addiction. Hell, my first addiction was reading. That's no kidding.
 

Story Unlikely

Senior Member
Good advice to be sure! (and yet part of me finds the idea of the endless social media game quite soul-sucking) I guess, in the words of the Russian woman who played chess against Austin Powers, "Vat to do, vat to do?" ;)
 
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