I'll second what Olly said above. I believe discipline is important. I usually write every afternoon (noonish until 6pm), and even on days when I don't feel inspired, I've found that once I sit down and read a bit of what I'm working on, my enthusiasm grows.
I've always been an avid reader, and believe reading the works of others (in and out of my chosen genre) helps me get a feel for how a story should be constructed.
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