Book-Selling Formula!

Results 1 to 1 of 1

Thread: Book-Selling Formula!

  1. #1

    Lightbulb Simple Book-Selling Formula!

    This week, I answered questions as part of “ASK A PRO” sessions held during a writing conference. One of the questions I received from a first-time author was how to market her recently launched book. Ideally, that question should have been answered long before her book was published. In any case, many newbie authors make the mistake of waiting til the book comes out before focusing on marketing.

    My advice was to use the BOOK-SELLING FORMULA that I described in my latest book, which is Book Sales = An Appealing Book + Social Proof + Visibility. An appealing book is a well-written, professionally edited book with an attractive cover design and was written specifically for your target audience. Social Proof is simply third-party recognition of your book’s quality, such as customer reviews, blurbs, or book awards. Visibility is anything you can do to get your book noticed by your target audience, such as buying Amazon ads, giving speeches, and being active on social media.
    It turns out that the author who asked me this marketing question had only focused on the first two elements, but neglected Visibility. So we discussed various tactics to get her book noticed by her target audience. Foranyone struggling with book sales, I highly recommend following this simple formula and making sure to satisfy all 3 elements. Hope this marketing tip helps!

    Attached Thumbnails Attached Thumbnails Book Selling Formula pic_revised.jpg  
    Last edited by Mikeyboy_esq; May 11th, 2019 at 06:57 PM.
    Check out my books for authors including SMART MARKETING FOR INDIE AUTHORS and 14 STEPS TO SELF-PUBLISHING A BOOK.
    Hidden Content

Tags for this Thread


Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
This website uses cookies
We use cookies to store session information to facilitate remembering your login information, to allow you to save website preferences, to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners.