How to BALANCE writing the Next Book & Promoting Existing Books?

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Thread: How to BALANCE writing the Next Book & Promoting Existing Books?

  1. #1

    Question How to BALANCE writing the Next Book & Promoting Existing Books?

    My primary goal during this Christmas holidays was to begin writing book #3, but instead I have found myself hopelessly pre-occupied on marketing/promotion activities related to my 2 existing books. Specifically, I've dedicated my free time thus far to working on my upcoming speeches that I'm scheduled to give this spring (which I'm excited about, but also a bit nervous). I can't seem to focus on book #3 when I face a deadline in 3 weeks to create a brand new 1.5 hour speech related to my first book (college teaching tips) that I'll be presenting at the college (where I currently teach) in late January and again at a huge college teacher conference in early March, plus I'll be giving another speech 3 other times this spring related to my 2nd book (a self-publishing guide), but luckily I've already written and given that speech multiple times. Plus I'm also doing all the normal things related to marketing my first two books, including spending time on social media, creating and running ads for Amazon, FB, etc., entering book contests, etc.

    To those who are able to successfully balance your time on writing your next book and promoting your existing books, how do you do it? Do you have a daily schedule that you follow or do you stop all/most book promotion activities while you work on the next book?
    Last edited by Mikeyboy_esq; December 28th, 2017 at 12:36 AM. Reason: add a few words
    Check out my books for authors including SMART MARKETING FOR INDIE AUTHORS and 14 STEPS TO SELF-PUBLISHING A BOOK.
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  2. #2
    I'm sorry you're not getting any responses.

    I'm not promoting anything yet, so I have no experience from which to give advice. You could try setting aside time for book writing and see how that works for you.

    As an aside, care to let us know what book 3 will be about?

  3. #3
    To be honest, I think it has to be one or the other. It reminds me of those commercials, where they say things like, "we only do chicken." So you get the idea that their chicken is better than someone, say, who does chicken AND pizza AND . . . Or a store that sells auto parts suddenly branching off into fresh produce.

    I think the two jobs you are describing are so different in nature, so at the opposite ends of the spectrum, that they can't co-exist. As a writer, you are more introverted, introspective, thoughtful and quiet. As a PR person, you are outgoing, gregarious, and expressive. My humble suggestion, since you already have commitments lined up, would be to put aside #3 for the time being until you are confident that your role as marketer is set in stone and that you won't have to devote any more time to writing speeches, etc. Just my opinion, for what it's worth. Good luck!
    When the night has come
    And the land is dark
    And the moon is the only light we'll see
    I won't be afraid, no I won't be afraid
    Just as long as you stand by me.


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