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book sales

  1. Mikeyboy_esq

    Pandemic's Impact on my NONFICTION book sales (chart)

    PANDEMIC'S IMPACT ON MY BOOK SALES: Ran the numbers this week and Covid-19 wasn't good for my nonfiction book sales, which are DOWN 27% compared to this time last year. Ugh! I hit a BIG SLUMP from mid-March til mid-May, but things are finally looking normal again now. How are your sales...
  2. Mikeyboy_esq

    Book-Selling Formula!

    Simple Book-Selling Formula! This week, I answered questions as part of “ASK A PRO” sessions held during a writing conference. One of the questions I received from a first-time author was how to market her recently launched book. Ideally, that question should have been answered long before...
  3. Mikeyboy_esq

    Remember to MEASURE your sales data often!

    PRO TIP: To get the most out of your book marketing efforts, I recommend checking your sales data frequently. For example, if you are running new FB ads for your latest British spy novel, keep an eye on the actual sales results before, during, and after your ads. Knowing the sales impact of your...
  4. Mikeyboy_esq

    BOOK SALES so far this year?

    How are your TOTAL SALES so far this year?Mine are slightly down (8% less) for 1st Qtr 2019 vs. same period last year.Only my audiobook sales saw an increase this year. In case anyone iscurious, here’s a breakdown of my 1Q2019 sales by format: ppk 56% eBook 29% audio 14% hard cover 1%
  5. Mikeyboy_esq

    Dear fellow authors, Get out there and SPEAK! :)

    If you write books (especially nonfiction), you should consider giving FREE speeches in your local area to increase visibility and sell books. Speaking engagements not only result in back of the room sales of print books, but also online sales and the opportunity to share your event to a wider...
  6. Mikeyboy_esq

    Interesting Article about ROOKIE MARKETING MISTAKES by authors

    Interestingarticle about ROOKIE MARKETING MISTAKES made by 1st time authors. Not sure Iagree with all of these, but most seem valid. I certainly made my share oferrors with book #1, but tried to learn from them when marketing my followingbooks...
  7. Mikeyboy_esq

    Your 2018 Book Sales?

    Curious to hear how last year’s book sales were for my fellow indie authors. Were sales up or down for you? I’m stoked about my 2018 results (1,125 total sales), which were 53% more than 2017 (733 total sales). Of course, I can’t quit my day job on these numbers, but I’m grateful to be headed...
  8. Mikeyboy_esq


    This morning, I was excited to send emails to the folks on my small, but growing email list (less than 50) announcing the launch of my brand new book about book marketing tips. A few minutes later, I rec'd an ANGRY response from someone complaining that they never get emails from me and the 1st...
  9. Mikeyboy_esq

    September Sales Slump?

    Not sure why, but sales of my 2 non-fiction books suddenly dropped off since the 1st of this month (after 6 months or more of very consistent numbers). Has anyone else noticed a significant sales slowdown this month? Maybe it's just me.
  10. Mikeyboy_esq

    My Book Sales Update

    I'm happy to report that I sold a little over 50 books last month. Not a record breaker, but still a solid month for a newbie author like me. I'm sure that number is unimpressive to many folks, but I can tell you that I'm grateful for each and every sale and hope my books continue to help...
  11. Mikeyboy_esq

    Is it TRUE that most published books SELL LESS THAN 100 Copies???

    Is it TRUE what they say about most published books only selling less than 100 copies in its lifetime? One book marketing consultant that I spoke to last month told me that something like 87% of all published books (including both traditionally published and self-published) sell less than 100...