View Full Version : Is marketing children's books to schools really still a good idea?

March 14th, 2019, 04:49 PM
While researching how to market children's books, I constantly run into how you should try and market to schools by doing readings or other approaches to promotion. Even now, people still suggest this.
However, since dangerous issues have been happening in schools (i.e. the Sandy Hook situation in 2012), I have been too hesitant to reach out to them. In fact, the district I was part of till I graduated in 2011 has drastically increased their security after the Sandy Hook incident. For example, visitors are now required to be escorted during school hours and can only go to where they need to go.
I also don't know if the elementary school I went to still does author days or if they would allow it. One of my friends who went to another school says that her district didn't increase their security after those dangerous incidents. Still, is it worth it these days to reach out to schools in my area? I suppose I could research them and contact them to see if they do events for authors, either during school hours or separately. You don't think they'll get offended, do you?

Ralph Rotten
March 14th, 2019, 05:59 PM
I don't know that you'd market directly to the school, to the physical location.
Unless you get on the Scholastic list.
Mostly you'd be marketing to the libraries, unless your book qualifies as a reader, in which case you'd be talking to the district office.

But then again, I have no clue how to sell kids books. They are a tricky nut because you are actually selling to their parents until they hit middle school.
I had zero success marketing a kids book for a friend.
Kids don't shop the same as adults.

March 19th, 2019, 03:14 AM
Yeah that's true. I have reached out to a few local libraries. One said that middle grade books readings were not as successful compared to adult books or picture books. I am also wondering if it's harder to promote books when you still live with your parents. You don't have your own money (and most 25 year olds probably don't - I could be wrong, though) and you have to follow your parents' rules. My mom wouldn't let me go to a writer's conference because it was too expensive, for example. Many off-line techniques I have read about are also hard to do if you live with your parents. I'll still keep looking for libraries to do free readings at. I am just hoping my parents won't give me a hard time. But you think I should avoid schools at all costs?