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View Full Version : Does Twitter really work?



LeeC
September 29th, 2016, 08:45 PM
I thought this might be of interest to other newly published writers involved in branding efforts. What I found so far is that it's important to work a target audience, to make the most use of your time, which includes not necessarily following/retweeting some that your target audience might be turned off by. At the same time you need to try to keep increasing your target audience. That is, keeping track of which posts garner the most interaction in furthering your branding effort. What you're trying to do is find what grabs the most attention. By target audience I don't mean others that necessarily seem to be interested in the same kind of books. For example, many of the followers I follow in turn show interests in literary, romance (no porn), children's, fantasy, and even well-written horror books. Be imaginative, try to be a bit different/clever in what you say, and always be respectful. And, keep trying new approaches. The same ol same ol gets stale, and others will skip over your posts.

I'm only beginning to see tangible results, and surly don't know enough yet, but I've found for the latter that Twitter helps you with their analytics. This is free, although their aim is to get you to use their paid promotional services which I can't afford. As an example, the following is a portion of what I saw today. Their analytics screen follows on by breaking the detail down, including other's posts you've retweeted.

[click to enlarge]
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Of the posts that garnered the most interaction, the first was surprisingly a simple quote:

"It takes a heck of a lot a readin' to do a little bit a passable writin'." ~ L. G. Cullens

The second was thankfully my latest book ad:

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The third was my review of Jen's new published collection. Not that it doesn't deserve to be right up there, but showing other writers and readers that you do a lot of reading yourself is important. I felt it should be, and my hunch is working out with my posting of reviews.

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Beyond taking note of which of your own posts garner interaction, also look at the interaction of other's posts you've retweeted. Retweeting posts of frustrated/unimaginative others can also be a turn off.

Good hunting, and most of all try not to shoot yourself in the foot :-)


This post was approved by my canine companion, who is smarter than I am.


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