I have this theory, and by all means correct me if I’m wrong, but I think authors struggle to find an original idea when really all they need to do is put an original twist on an old idea.
Vampires are totally worn out—or are they? Stephen King put a new twist on “Dracula” when he wrote “Salem’s Lot.” And then Ann Rice made the modern romantic vampire with “Interview with the Vampire.” I don’t think we have to ditch Vampires, all we have to do is put a new twist on them. Same thing with werewolves, ghosts, etc.
In fact, one could argue that you want to stay within the motifs that society is already used to. If you make a brand new novel about a brand new creature, it’s a fifty-fifty chance no one will want to look at it.
What do you think about this idea?