Hey Folks,
I'm trying out a new -- at least I've never heard of anyone doing this -- way to launch my new book, Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.
In a matter of about 48 hours, I was able to create a book launch team of over 200 volunteers who want to learn about doing a book launch, by actually DOING it.
Ken McArthur's Impact Book Launch Team Apprentice Program
The people on the launch team get to learn all kinds of great ways to do a book launch and we get the amazing experience of being part of a big book launch together.
We are trying out all kinds of new ideas, including a "whisper" campaign about "Zingwhacker" ideas.
At this point, no one knows what a Zingwhacker idea is and our team of volunteers is building buzz by asking the question, "Exactly what do YOU think a Zingwhacker idea is?"
At the time of the writing of my book, there were ZERO search results for the term "Zingwhacker" and now there are hundreds. The whole idea is to build buzz about what is coming in the book.
Lots of fun stuff going on if you are interested in doing your own book launch.
Would love to hear from you folks about what you think about these ideas!
All the best,
Ken
