The problem with the Olympics is that very often the viewer doesn't have an interest in the event because their country is not represented.
The qwerty solution: Da-da! 'TheZodiacOlympics'. Four teams representing three signs of the zodiac. At the end of each Olympics the teams are reassigned so that a balance is maintained.
Result, every Inuit will have a runner in the 100 metre final and all Maltesers will have a pole vaulter to cheer on.
And - at last each and every Australian will win something other than synchronised whingeing (bless).