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Dangit yes it did. The Tipping Point basically says that all epidemics have tipping points, that to make your idea or product an epidemic you must concentrate your resources on word-of-mouth (and NOT advertisements, since the clutter problem is not huge and advertisements do NOT garner attention). Concentrating on word-of-mouth means focusing on getting word out to Connectors, Mavens, and Salesmen (in the figurative sense).
The Ya-ya sisterhood followed this prinicpal, and Rebecca Wells moved from the paradox of an epidemic (Close small-knit groups) to a bigger product which yielded an idea. Her novel became, simply, irrisistible.
I just thought it is an interesting concept, and any of you who want to explor it further should purchase the book by Malcom Gladwell.
We had to read it for a school project, if anyone is wondering.
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