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I now have a query letter and a chapter outline ready to send off but I am unsure whether to approach publishers direct or pay for an agent?
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...you don't 'pay for' an agent... they only get paid after they sell your work, by taking their commission from the proceeds... and it's best if you can get an agent, since they will do the work of finding you a publisher and can usually get you a better deal than you can do on your own... more than making up for their commission...
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Should I send a query via email or in the post?
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...not your choice, since you have to send it however the agent or publisher wants it... some are now taking them by email and some still insist on snail mail... you have to check the submission guidelines of each one you intend to query, to make sure you're following their rules 'n regs...
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I have identified publishers who are involved in the subject but have n't got a clue how to approach them!
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...with a well-written query letter [and proposal, if it's a non-fiction book] and a book that is well-written and marketable...
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I am reasonably confident I can get published because I have already sold over 500 copies of an e-book on the subject (although it is much shorter version) and have identified a market. I also have a successful website on the subject, recently featured on CNN Money and with a growing community.
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...it always helps in selling a non-fiction work, if you can show you will actively promote the book and have a following that can do the same...
...but just the idea isn't enough to do the trick... you also have to prove you can write well enough for the book to sell, so you'll have to have 2-3 chapters in perfect shape, to send along with the proposal and with the query, if acceptable [or when requested, if the query piques their interest]... if you want some basic info on how to prepare a proposal, drop me a line and i'll forward it to you...
love and hugs, maia
maia3maia@hotmail.com