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it depends...
in the example you gave, it was the name of the book, which was taken from what general browning actually said, so i don't see what's so bad about its use as both the title and the dialog 'punch line' as it were...
plus, it had since become an oft-quoted/used phrase, so was 'familiar' to readers and film audiences, which is always a bonus in marketing...
i don't have any problem with using a line from a book or a film as the title, if appropriate... i've done it at times and, with other works, used titles that are appropriately suggestive of the content, but not actually contained verbatim in the book/story/screenplay/poem/essay...
what's your objection to it, if i may ask?... why does it annoy you?
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