Chapter 26
Learning Curve
The difference between the private sector market and the commercial sector market when It came to replacement engines was vast, I needed to learn quick, because after much thought I had decided to supply to the heavy goods vehicle transport companies, if they had a vehicle off the road they lost income and if it was proved to be your fault the claims for loss would be at a premium.
I purchased a 1 tone Nissan diesel pick up truck placed an advert in Commercial Motor magazine under Iveco. My home and home phone became my office, the phone rang constantly the day the magazine was published, and I was back able to make a living. The benefits of working from home as far as my new found customers were concerned was that I was not some obscure ltd company that could go into receivership over night, I was a private trader with my home address and private phone number given on each invoice, they could contact me 24/7 if needs be, I offered them a quality product at the right price plus a personal service offering good sound engineering advice, they loved me.
The secret of running any business is a simple one, never lose a customer and always keep a database. From complete engines to power 40 ton articulated vehicles to heavy plant even ships engines big V12s V16s air start, I was the kid who could locate and supply. Enquires came in from all parts of the UK, Northern Ireland and Europe. My wife had given birth to our second child a beautiful a girl, I now had two girls and a boy and we were happy.
The fax machine churned out enquires for engines and engine components on a daily basis and my regular customers returned time after time with repeat orders. The mobile phone would ring at the side of the bed some mornings and I had made £2000 before my feet touched the floor but I didn’t go out and buy a Rolls, I kept my feet firmly on the ground and paid any extra money off my mortgage. On the grapevine I found out that Mick had practically left the business staying at home all day drinking himself silly, his two sons and his wife virtually left in control, John who had returned from Spain was visiting him on a daily basis feeding him vodka. Don’t ask why, but I had to go to Turin in Italy with a brand new Mercedes crankshaft and decided to ask Mick to go with me.
When I got to his house I was shocked, his Rolls was on the driveway and hadn’t moved for months, next to it was a Daihatsu 4x4 new, with two old engines oil running out of them stuffed in the back, I thought nothings changed. He came to the door unshaved for at least 4 days, for a man in his 40s he looked 80 he was ill. Well I asked him and he agreed that to get away for three days would do him good, I felt sorry for this man who was a shadow of his former self, and he was happy to see me.
The drive to Turin in December is an experience in itself especially when you reach Mount Blanc and the tunnel that leads under the mountain and into Aosta on the other side, the snow flakes that were falling were as big as tennis balls and the valley with its houses doted along the mountain side looked like a Christmas card. I booked us into a hotel in central Turin with a backdrop to the green river this time I was paying the bill and wanted to give him the best for old times sake. When I knocked on Mick’s door and asked if he wanted a drink, he surprised me by saying no, would you like some dinner I asked, no, came the reply, he was lying down on his side I could see the stain that was growing as I watched on the seat of his trousers, what’s the matter Mick I said, he started crying, I’m bleeding and I’m scared mate.
I knew he was embarrassed, I left the room and went outside to find a pharmacy to get some women’s sanitary towels and get directions to Turin’s hospital, when I returned to his room the stain from the blood he was losing had travelled down the inside right leg, I told him to use the towels to soke up the blood and put some other trousers on as I was taking him to hospital. The doctors were very good, they took Mick into emergency and inserted a plug to stop the bleeding but they wanted to operate, Mick was having none of it, The doctor called me to one side and told me, your friend is a very sick man under the circumstances we have done all that we can, please try and persuade him to see his doctor when you return home, I said I would. Mick slept like a baby that night the next day we both went to deliver the crankshaft and arrived at Mec Diesel, and another door opened for me.
Fabio one of the partners at Mec was one of nicest persons you could meet, he had that certain air about him, I instinctively knew he was a man you could trust, a man of his word, after he had paid me for the crankshaft he showed me the units full from floor to roof with new Iveco stock, it was like Aladdin’s cave, and the brain started ticking. By the time it took us to get back to the UK I had persuaded Mick to cut down on the alcohol, I told him over and over again that he was the Woolworth’s of the engine market, he was the King and to get back to work and prove it, he took my advice because a week later he was back sitting behind his desk, smoking his 100 Bensons plus a day, shouting orders down the workshop and he was happy.
Engine enquires we still coming in thick and fast but it was taking to much out of me travelling up and down motorways six days a week delivering or locating the right engines, it was time to change tack slightly but I needed to do a lot of research homework before I made any quick turns, I didn’t want to jump out of the frying pan and into the fire, that would have been stupid.
Chapter 27
A Time To Forgive And Forget
My wife had now given birth to another addition to the family another girl and working from home was now becoming almost impossible, my wife needed space, she needed a life without the fax and phone going every five minuets, Mick had kept in contact and at one point had offered me free office and storage which I had refused, but giving the situation a re-think I decided to take him up on the offer, after all it was free, and I was my own boss.
I moved into Mick’s factory over a weekend and on my first Monday morning the shit hit the fan. Mick had taken his long time partner John back telling him he would get a 30% share, in reality there was nothing in writing, just a promise, he had John driving the recovery truck and Johns two lads building engines, he knew John had nowhere to go, very little money, and Mick took full advantage ridiculing John and his sons at every opportunity, Mick had turned into a verbal bully. John came into the office and said what’s he doing, Mick turned round and said what’s it got to do with you? F.ck this John said, I am supposed to be your partner, John walked out got into the recovery truck slammed the door and drove down the road getting every once of speed from each gear, Mick looked at me arms folded Benson between his fingers smoke curling up into the air and gave his silly grin.
The rep from AE Edmonds Walker arrived Mick shouted to his wife, get me two f.cking coffee’s from the machine and make yourself useful, when she came back into the office with the coffee she threw both cups over him, I couldn’t believe it. Over the next few weeks Mick ridiculed John so bad I thought enough is enough maybe Mick was doing this because I was back on the scene, he knew that I had never got on with John so it seamed feasible. A point came when Mick thought he could start to control me manipulate me again and interfere with my little company, it was time to move on. When John found out I was leaving he became my new best friend, what about setting up a company with me, my sons and Craig? Craig was a fantastic fitter in fact a good all round guy, he was funny and I liked him, okay but listen before we start John, I’m running it this time okay, John nodded his head in agreement.
I got the unit at Snedshill Telford, produced the name we would trade under Diesel Masters, got the letterheads printed, the bank account sorted giving my personal guarantee, cleaned and painted the unit with the help of my 15 year old daughter Kerry and it was all ready to work when John had finished working his notice for Mick. Graham gave me £5000 on the understanding that we took in a Martin Carlos as manager, I believe initially to keep and eye on us and report back to Graham. Reluctantly John and I agreed. I had managed to book our first work and the business got off to a good start.
Using local magazines we started to get a regular weekly workload of mixed work but all diesel engine, never petrol. I visited the local bus company which at that time was Midland red and convinced Ray Griffiths chief engineer that I could produce Iveco engines for the mini bus fleet at a fraction of Fords prices and that it would be a better unit giving up to 50000 miles extra before needing replacement, he said he would think about it, that very afternoon two buses on transporters arrived at the Snedshill unit we had hit the big time. We produced both the engines with a modified crankcase breathing system I had designed some months before and the buses were returned and put into service. Every week we had two or three buses turn up for replacement engine units the small workshop had outgrown its usefulness it was time for bigger premises.
We moved into 30000 square ft at an industrial estate in Dawley Telford, we were now advertising in the Bus and Coach weekly, bus companies nationwide were now taking an interest in our product, first company to come online was Leicester City Bus, then Northern Bus and most other bus companies in the country followed over the months. Ford were charging over £3600 +Vat to fit a replacement engine, we charged £1995 + Vat for a better fitted product, as far as the major bus companies were concerned Ford Iveco had fallen out of bed as they could not compete with price or service.
I decided to Run another company to compliment Diesel Masters, I called it Diesel Parts International Ltd, and went back to visit Fabio in Italy to buy stock for Diesel Masters Iveco engines and national component sales, as John was a 50% partner in Diesel Masters, I felt it only right he should have 50% of DPI, he was working hard along with his two boys, it truly looked as if we had all learned lessons from the past. I had agreed with Fabio that I would be personally, responsible for any stock sent to us on credit and he trusted me.
Over the months Diesel Masters and DPI went from strength to strength John practically running the engine side and me running the parts side, the staff were all on good wages it was a happy environment to work in but nothing lasts forever does it! I arrived at the unit at 2am one morning to collect paper work I needed from my office for a meeting in Stoke on Trent later that day, John had left two of the men working a night shift unsupervised, bad mistake, they were loading new cylinder heads into there van, my new cylinder heads, I got on the phone to John and told him to get there pronto. When he arrived he sent the two guys home, I said they need sacking John how long have they been at it, he replied they are our top men if we sack them we will come to a stop, I could see his point of view up to a point…. but I had signed for the stock how much was missing?
The next day I stock checked as near as dam it I calculated maybe £40000 missing, John didn’t seam interested which made me more than a little suspicious, I said I’m out John, find me £10000 cash and I’ll sign Diesel Master over to You, You can do the same with DPI. The next day I had moved all the stock to an empty unit in Wednesbury. By the end of the week I had my money, John now owned Diesel Masters with a full order book, I owned DPI, the very next day I ran into one of the guys who had been working for Mick he told me that Mick had gone into hospital for a simply procedure and died after the operation walking down the corridor smoking a Benson, he had collapsed and died in front of his wife, when I contacted Graham he told me that the surgeon had said that Mick did not have one good organ left in his body.
It was a new day dawning, a day to leave the past behind, to forgive and forget and go forward, hopefully to better things. My world travels, high powered connections, my thirst to survive in an ever-increasing hostile business environment drove me on, some would say to great achievements for a boy who couldn't read or write at 17, others to inevitable failure, but that’s another story, for another time.
No better words could be used to finish this book than those of Frank Sinatra
I Did It My Way
The End
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