I've been doing a bit of an experiment lately after hearing an idea someone else did in order to get noticed. The other guy released his books on the internet, one at a time, and created an html, pdf, and audio book (read by him) version for people to download. He then released one chapter a week. So I started doing the same thing to see if it would help me any, and interestingly enough, I've had a pretty good response to it.
Here's the story so far:
The Specimen
I've got 7 chapters posted so far and look to have the rest of the 19 chapters posted before the end of summer.

What makes this most interesting is I'm releasing it for free on the web under the Creative Commons 3.0 license, specifically the
Attribution-Noncommercial-Share Alike 3.0 license. It allows me to share it on the web, and encourage others to share it as well, but it stops any commercial copying of it for profit without my permission.
Have any of you considered doing something similar to this, or releasing some of your stories under creative commons? Just curious. Or are you considering other ways to get noticed in this ever more difficult and challenging world of publishing?