I think Rowling is the Mark Mcgwire of literature.
Mark Mcgwire brought tons of fans back to baseball with the showmanship of homeruns. He wasn't that great of a player, but it was really exciting to watch him bat. Living in St. Louis, it's hard not to like him, but I really don't. I still look back fondly on the late 90's when he made every game worth watching. Who cares if he took steroids or not? It can't be proven either way. He doesn't have any records, so it doesn't affect anyone anymore.
Rowling writes overly emotional stories (especially later in the series,) that people are naturally attracted to. The writing is sub-par at times, but the plot line is really good and can keep you attached to the series. She brought tons of kids to reading that didn't otherwise enjoy it. You can't say she doesn't belong as a writer, because she obviously does. She does use plots that have already been used, but aren't there only 10 stories in the world anyway? I think she just has a very specified talent, where everything else she does being mediocre to average. It's wrong to deny that she has important for literature, though.
You may loathe Rowling, but she definately brought the national level of intelligence up a point or two on average. (In the US, that is.)



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